“We want to offer people the opportunity to step out of their daily lives and feel what it’s like to be in their body.” Dave Nelson https://www.sevendaysvt.com/vermont/savu-seeks-to-reinvent-the-sauna-experience-in-vermont-and-beyond
Materialism vs. Consumerism
“If we were things-lovers we’d have better things, and few things we don’t use. Market competition would drive products to become better and better, instead of just more plentiful.”